SIMPLi

Sarela Herrada has long been immersed in the world of traditional indigenous agriculture. Growing up on her family’s organic chicken farm in Lima, Peru, where her father collaborated with Amazonian farming communities, she was introduced to regenerative methods that have stood the test of time.

When she and her husband, Matt Cohen, established SIMPLi Foods, their commitment to environmental stewardship, cultural integrity, and ethical sourcing emerged as primary objectives. A core aspect of their mission involves enhancing understanding of regenerative organic agriculture and the merits of sustainably farmed produce. Herrada states, “Our goal is for consumers to appreciate why high-quality ingredients contribute to a healthier lifestyle and planet.”

SIMPLi aspires to transform the global food supply chain, aiming to make it more transparent, sustainable, and efficient. They add, “By collaborating with small, local farming communities worldwide, we provide them with access to an international market while bolstering their environmental and social projects.”

Research from the Yale Center for Business and the Environment indicates that traditional farming techniques significantly exacerbate global warming. However, there is a silver lining, as the Center suggests that “regenerative agriculture could be pivotal in tackling the climate crisis.”

Herrada and Cohen are determined their company and offerings can contribute to this cause. “It’s impossible to engage with a farmer without discussing climate change; its effects are felt globally,” Herrada stresses. “We want consumers to know that their choices can lead to a positive impact by reducing carbon footprints and redirecting profits to the farmers.”

Regenerative Organic Alliance

For many shoppers, the phrase “Certified Organic” represents the gold standard in food and personal product selections. Nevertheless, the Regenerative Organic Alliance (ROA) strives to elevate this with their “Regenerative Organic Certified” (ROC) label, which builds upon the USDA standards by incorporating additional criteria focused on soil vitality, animal welfare, and social equity.

Led by Elizabeth Whitlow, the ROA comprises a collective of professionals specializing in agriculture, livestock management, soil conservation, animal rights, and equity for farmers and workers. The organization aims to propose sustainable solutions to confront challenges such as climate change, industrial farming, and unstable rural economies. Whitlow adds, “We hope consumers recognize the importance of supporting growers, ranchers, brands, and enterprises that exemplify best practices. Products featuring the ROC label assure consumers that their choices positively impact environmental, ethical, and social dimensions.”

“My commitment revolves around restoring the Earth’s living skin,” declares Whitlow. “The answer to our contemporary ecological challenges lies right beneath our feet. It’s time to farm like the world truly depends on it!”

This article was originally featured in the November-December 2023 issue of up7op magazine (US edition).