The pandemic-induced lockdown drastically altered our daily habits. Alongside various significant impacts, our beauty routines have also evolved, often leading to new perceptions and definitions of beauty itself. As a naturopathic physician specializing in skin health, I’ve noticed some unexpected transformations in people’s relationships with their appearances during this period. Here’s how the concept of “natural beauty” is being redefined.
Shifting Focus
“I had no idea how much time I spent getting ready in the morning,” explains Patrick, a lawyer. “Without any external prompts, it feels like an overwhelming obligation.” He is not alone in this sentiment. Numerous clients have shared how their grooming has become simpler, leading to a sense of freedom along with time efficiency.
Jen, who oversees a skincare company, reflects, “I went several days without any makeup for the first time in ages. It was liberating, allowing me to care for my skin and appreciate it more.”
While many are opting out of wearing makeup, they are prioritizing healthy skin instead. Alison, a self-described beauty lover, states, “Staying at home meant I could dedicate myself to hydrating skincare instead of makeup, making my skin feel more nourished and balanced.”
Similarly, Samantha, a loungewear designer from Toronto, has also shifted her focus. With the arrival of COVID, she said, “I started investing more time in skincare and home treatments rather than makeup.”
Embracing DIY Beauty
The lockdown has also encouraged people to take charge of their beauty routines, and this empowerment has been significant.
“Interestingly,” Samantha mentions, “this experience has made me more willing to experiment and indulge in beauty practices. I’m trying to learn how to French braid my hair, which I’ve never managed, and experimenting with DIY treatments.”
Patrick compares this to the recent surge in home baking. “The pandemic has pushed me to learn new things, like giving my partner a haircut, and just like baking sourdough, there’s a satisfying feeling in doing it myself.”
Missing the Experts
Certain high-skill beauty treatments remain difficult to replicate. “I truly miss my micro-needling appointments,” Alison shares. “For optimal results, consistency is key, and I was seeing fantastic improvements. Plus, it can be costly, so I wanted to maximize my investment.”
Moreover, we may find ourselves missing the providers we trusted. Sandi, a makeup artist and esthetician, points out, “These visits were just as much about self-care and relationships as they were about aesthetics. I miss the bonds I’ve formed with the clients who rely on my services.”
A Transformative Beauty Routine
As businesses began reopening, numerous clients expressed a desire to maintain their more relaxed and nourishing beauty habits. This shift may become more manageable, as numerous employers indicate that remote work arrangements will continue post-pandemic.
Samantha reflects, “I transitioned to remote work around six years ago, so I’ve been able to enjoy the relaxed approach to grooming and style. It’s even inspired me to launch my loungewear brand, Soft Focus.”
“However, there comes a point where not taking care of one’s appearance loses its charm. I still want to feel like the best version of myself,” she added.
This new outlook isn’t solely about doing less, but also about reinventing beauty to suit our evolving lifestyles. “What a luxury it is,” says Samantha, “to pamper myself with a face mask or take a midday shower! I’m completely on board with that!”
And rightfully so!
