The COVID lockdown significantly altered our everyday lives. In addition to numerous other impacts, our beauty routines evolved, leading to fresh perspectives on beauty itself. As a naturopathic doctor specializing in skin treatment, I’ve witnessed unexpected shifts in how individuals relate to their own beauty. Here’s a look at how the concept of “natural beauty” is being redefined.
Shifting Priorities
Patrick, a courtroom attorney, shares, “I never truly grasped the amount of work that goes into morning preparations. Without the usual external motivations, it feels like a heavy chore.” He’s not alone in this sentiment. Numerous individuals have reported embracing simpler grooming habits; often, this shift leads to a sense of freedom.
Jen, who oversees a skincare company, notes, “For the first time in ages, I spent days without makeup. It was liberating and encouraged me to view my skin differently, to nurture it, and simply let it breathe.”
While many are foregoing complete makeup routines, there’s a growing emphasis on maintaining healthy skin. Self-identifying beauty aficionado Alison states, “Staying home has allowed me to do away with makeup and concentrate on effective hydrating skincare. My skin feels much more hydrated and at peace.”
Samantha, a designer of loungewear based in Toronto, resonates with Alison’s experience. With COVID’s arrival, she began dedicating more time to skincare and home treatments instead of traditional makeup.
Embracing DIY Beauty
The lockdown prompted a wave of self-directed beauty care, fostering a sense of empowerment.
Samantha remarks, “Interestingly, this time has encouraged me to indulge and experiment more with my daily beauty routine. I’m learning to French braid my hair (a skill I’ve never mastered), and trying my hand at DIY treatments…”
Patrick compares the experience to the recent surge in baking. “The pandemic has pushed me to explore new skills, like giving my partner a haircut. Like many who are baking sourdough, I find joy in doing things by myself.”
Missing the Professionals
Highly specialized beauty treatments have proven challenging to replicate at home. “I truly miss my micro-needling sessions,” Alison shares. “Regular attendance is crucial for effectiveness, and I was reaping great benefits. Given the costs involved, consistency is key to maximizing the value of the investment.”
Moreover, the connection with beauty professionals is irreplaceable. Sandi, a makeup artist and esthetician, expresses, “These sessions were equally about self-care as much as beauty. I’ve formed enduring friendships with the women who assist me in this manner. I miss them greatly… [and] as a makeup artist, I miss my role in serving others.”
Redefining Beauty Norms
As the world begins to reopen, many individuals express a desire to maintain their newfound, relaxed approach to beauty. This intention may be supported as numerous companies have indicated that remote work will continue post-pandemic.
Samantha is already accustomed to this transition: “I shifted to working from home around six years ago, so I understand the benefits of relaxing my grooming and style routine for a comfortable at-home work environment. This experience partly inspired my loungewear brand, Soft Focus.”
“While not doing my hair and wearing old pajamas has its charm, eventually it loses its appeal. I still want to present my best self.”
However, this shift is not solely about reduction; it’s about rethinking how beauty aligns with our lifestyles. “One delightful treat is taking a midday face mask or shower. I’m completely into that!” states Samantha.
And indeed, that’s a sentiment many can relate to.
