Rejuvenate Your Beauty Regimen with Safer Products
by Alicia Wanek
Do you know what you’re applying to your body?
Kathy Grane, Executive Director at Beautycounter, knows what she uses, and she believes you should as well. “Our skin is our largest organ, and it rapidly absorbs the chemicals found in personal care products. With increasing evidence linking many ingredients to health issues, it’s time to reassess your personal care routine for both yourself and your family,” she advises. Beautycounter’s founder, Gregg Renfrew, discovered that the European Union has prohibited over 1,300 chemicals in personal care products and has imposed restrictions on more than 250 others in the past twenty years. In contrast, the United States has only fully banned 30 substances to date. Recognizing this disparity, she declared, “We deserve better, and we’re taking action.” Her goal was to “put the truth back in beauty.” The company features “The Never List,” which excludes over 1,500 ingredients identified as unsafe from their products.
Rated as one of the “Top 10 Innovations that Made Women’s Lives Better in 2016” by Fast Company magazine, Beautycounter is dedicated to creating a luxurious, high-performance product line while adhering to stringent industry standards. Their complete range of skin care, makeup, and bath and body items is developed by a research team to ensure exceptional quality and longevity. Kathy describes it as a bridge between Whole Foods and Chanel. They hold a luxury brand status while appealing to consumers who are conscious of what they apply to their body.
For Kathy, her belief in the products, the ability to manage a business alongside family, and collaborating with a supportive “tribe” of dedicated individuals have made this venture ideal for her. She cherishes the chance to “…have fun, educate others, and transform lives in ways they never imagined…” She is committed to using her voice to promote the company’s mission, “To get safer products into the hands of everyone.”
“I’m a wife and mom—and, like many of you, I didn’t realize what I didn’t know. While applying sunscreen, lotion, and various beauty products on myself and my children, I never suspected they might not be safe. After all, I believed we lived in a country where everything is regulated. I was shocked to learn that, in the personal care industry, that’s simply not true. Companies are permitted to use harmful ingredients and determine their own safety standards.
And so I started Beautycounter, a company dedicated to progress.”
– Gregg Renfrew, Beautycounter founder
To find out more, visit beautycounter.com/kathygrane or contact Kathy at kgrane1@aol.com or 214.418.0344.
